2020

2020 Press Releases

Luxury Travel Awards Announced at the 13th ULTRAs Ceremony in Dubai
Dubai, U.A.E., January 28, 2020 -  Viceroy L'Ermitage Beverly Hills takes the "Ultratravel Collection Hotel of the Year" Award

Ultratravel Collection, a joint venture between Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, and multi-media brand Ultratravel, last night sponsored another glittering and star-studded awards ceremony. Held at the Emerald Palace Kempinski Dubai, the newest landmark destination for grand design and regal interior, the 13th annual ULTRAs celebrated the success of the leading travel companies in the world voted by the readers of The Telegraph’s luxury travel magazine and members of the DISCOVERY loyalty programme.

Aimbridge Hospitality and Global Hotel Alliance Form Strategic Alliance
Dubai, U.A.E., January 27, 2020 -  Aimbridge Hospitality and Global Hotel Alliance Form Strategic Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty program, DISCOVERY, today announced that Aimbridge Hospitality (“Aimbridge”), the world’s leading third-party hotel management company, will become a strategic partner through their independent, lifestyle division, Evolution Hospitality. Aimbridge is the only third-party management company to have access to DISCOVERY.