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Recent Press Releases

Living Local Trend Takes Off As Travellers Rediscover Closer-To-Home Destinations
Dubai, U.A.E., October 11, 2021 -  Living Local Trend Takes Off As Travellers Rediscover Closer-To-Home Destinations

The ‘living local’ trend has gained strong momentum in 2021, with travellers igniting their passion for rediscovering closer-to-home destinations and experiences, according to new data by Global Hotel Alliance (GHA), operator of the world’s largest loyalty programme for independent hotel brands, GHA DISCOVERY, featuring more than 500 hotels across 35 brands in 85 countries.

NH Hotel Group Joins Global Hotel Alliance
Dubai, U.A.E., April 20, 2021 -  NH Hotel Group Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), operator of the award-winning, multi-brand hotel loyalty programme, DISCOVERY, announced today that NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with DISCOVERY in early 2022, thereby establishing DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.

Sun International Joins Global Hotel Alliance
Dubai, U.A.E., February 1, 2021 -  Sun International Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, and operator of the award-winning, multibrand loyalty programme, DISCOVERY, announced today that Sun International will become the latest addition to its growing network of over 35 independent brands and 570 hotels in 85 countries.

Luxury Travel Awards Announced at the 13th ULTRAs Ceremony in Dubai
Dubai, U.A.E., January 28, 2020 -  Viceroy L'Ermitage Beverly Hills takes the "Ultratravel Collection Hotel of the Year" Award

Ultratravel Collection, a joint venture between Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, and multi-media brand Ultratravel, last night sponsored another glittering and star-studded awards ceremony. Held at the Emerald Palace Kempinski Dubai, the newest landmark destination for grand design and regal interior, the 13th annual ULTRAs celebrated the success of the leading travel companies in the world voted by the readers of The Telegraph’s luxury travel magazine and members of the DISCOVERY loyalty programme.

Aimbridge Hospitality and Global Hotel Alliance Form Strategic Alliance
Dubai, U.A.E., January 27, 2020 -  Aimbridge Hospitality and Global Hotel Alliance Form Strategic Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty program, DISCOVERY, today announced that Aimbridge Hospitality (“Aimbridge”), the world’s leading third-party hotel management company, will become a strategic partner through their independent, lifestyle division, Evolution Hospitality. Aimbridge is the only third-party management company to have access to DISCOVERY.

Campbell Gray Hotels Joins Global Hotel Alliance
Dubai, U.A.E., November 27, 2019 -  Campbell Gray Hotels Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that Campbell Gray Hotels (“Campbell Gray”), will soon be joining the growing portfolio of over 30 independent brands and 550 hotels in 78 countries.

The Sukhothai Hotels & Resorts Joins Global Hotel Alliance
Dubai, U.A.E., October 23, 2019 -  The Sukhothai Hotels & Resorts Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multibrand loyalty programme, DISCOVERY, today announced that The Sukhothai Hotels & Resorts (“Sukhothai”), has joined GHA’s growing portfolio of over 30 independent brands and 550 hotels in 78 countries.

Ultratravel Collection Extends Its Luxury Footprint with FAUCHON L'Hotel Paris and Capella
Dubai, U.A.E., August 19, 2019 -  Ultratravel Collection Extends Its Luxury Footprint with Fauchon L'Hotel Paris and Capella

Ultratravel Collection, the luxury arm of Global Hotel Alliance (“GHA”), today announced FAUCHON Hospitality has signed a membership agreement enabling FAUCHON L’Hotel Paris to join the collection. GHA is the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY.

Nikki Beach Hotels & Resorts Joins Global Hotel Alliance
Dubai, U.A.E., August 12, 2019 -  Nikki Beach Hotels & Resorts Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that Nikki Beach Hotels & Resorts (“NBHR”), will soon be joining the growing portfolio of over 30 independent brands and 550 hotels in 75 countries.

Divani Collection Hotels Joins Global Hotel Alliance
Dubai, U.A.E., June 24, 2019 -  Divani Collection Hotels Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that Divani Collection Hotels (“Divani”) will join its growing portfolio of over 30 independent brands and 550 hotels in 75 countries, completing a trio of new signings, following the recent addition of the Capella Hotel Group and Sun Resorts.